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Milt's File

A file of links relating to Extension 720 with Milt Rosenberg, a talk show on Chicago's WGN Radio.

Wednesday, March 24, 2004

WHAT'S WRONG WITH MARKET RESEARCH AND OPINION POLLS? Just about everything according to the insiders--particularly when they have retired and write their confessional treatises--as Leo Bogart did last year. Here is a good (i.e. informative) review of his book from Reason magazine.